5 years of Intentional Excellence

Almost 6 years of Intentional Excellence:
From Muse’s Creative Director
My story with Muse began in 2021. I joined the team (of 3 people total) and started working at the front desk, arriving fresh from the world of luxury retail with exactly zero knowledge of medical aesthetics. At the time, my perception of the industry was admittedly filtered through pop culture. I was convinced that Botox was a one-way ticket to looking like Tim Allen in Christmas with the Kranks.

However, my perspective shifted the moment I saw the results of Ansley’s treatments. Her treatment plans weren't about "overdoing"; they were about precise, impactful refinement. It was kind of oddly the clinical equivalent of my time in luxury retail: like finding the best fit of a trouser for a client, then adding just the right shoe to anchor the entire silhouette. I was instantly hooked on the artistry of the "Muse Standard." To think that I’ve gone from checking in patients to now serving as the Creative Director and Project Manager (are you kidding me?) has been the most rewarding evolution of my career. I’ve had a front-row seat to watch this place grow into what it is now. We went from 4 treatment rooms and nowhere to appropriately eat lunch, to 17 treatment rooms, one hell of a break room, and I have my own office.
Through our 2024 expansion and every new treatment added to our menu, one thing has remained at the absolute forefront: The Patient Journey. Muse’s growth hasn't been about getting "bigger"—it’s been about getting better. That was done by quite literally obsessing over every little detail about the patient experience. Start to finish. The questions we were asking ranged from “How can we make this easiest for the patient?” to “What’s going to make patients feel the most safe, seen, heard, etc?” and also, “How do we come up with the best possible workflows that benefit us and our patients?”. I knew success was in the small details.
From the first click on our website to the automated reminders in your inbox, every interaction is designed to reduce friction and build trust. That, plus remembering you like diet coke w/ cheezits, you have 2 kids, and you just went on vacation for the first time in 3 years with your partner to Spain.
We take our hospitality initiative just as seriously as our medical protocols. For us, it is the non-negotiable difference between a patient feeling like a number and feeling like they are entering their own private sanctuary. True luxury is found in the memory of the personal. We don’t just track your treatments; we celebrate the life you live outside our walls. We have built a culture where anticipating your needs is our highest standard of care.
Reflecting on the last 5+ years, I am most proud of the fact that as we’ve grown, we haven’t lost our soul, our standard of care, or our love for our patients (and each other- this team is the best). We’ve simply built a bigger, more beautiful home for it. Whether you’ve been with us since the beginning (shoutout OG’s!) or you are just beginning your journey with us today, know that every detail of your experience is intentional.

(Muse, 2022)



